Penn Yan, NY – February 28, 2024 – In an exciting collaboration between the New York Wine & Grape Foundation (NYWGF) and the Finger Lakes Wine Alliance (FLWA), 2024 promises new opportunities for educational and business growth for wineries and grape growers across New York State.
Beginning in March 2024, NYWGF members will have the opportunity to participate in FLWA Spring Roundtables and Workshops, events which were previously exclusive to FLWA Members.
In addition, NYWGF is pleased to extend its Spring educational offerings to FLWA Members. Beginning April 9th, NYWGF will launch a series of 5 webinars designed to help participants improve their online visibility, boost sales, and enhance their grant application skills.
This collaborative effort will benefit wineries and growers alike by providing them with the tools they need to thrive in the competitive wine industry landscape.
“Collaboration is the hallmark of our industry, and we aim to set an example with our partnership,” Said Sam Filler, NYWGF Executive Director. “Both NYWGF and FLWA are dedicated to a similar mission. By working together, we hope to serve more members of our community than ever before. We believe this will be the first of many future collaborations between NYWGF and FLWA.”
Executive Director, Kyle Anne Pallischeck, shares Filler’s optimism. “Aligning our efforts and expanding membership benefits will be the building blocks in our partnership,” she said. “To collaborate in a way that increases the value of each organization and strengthens our community is intentional and advantageous work.”
Finger Lakes Wine Alliance Spring Workshop Schedule
Industry Roundtable: Discussing the Competitive Beverage Market for Wine | Monday, March 25
2-4pm with social hour to follow | at Veraisons Restaurant at Glenora Wine Cellars | $50pp.
Marketing and Brand Building Workshop: Presented by Maureen Ballatori of Agency 29 and Jacqueline Cote of Flourish Design Studio | Wednesday, April 10 | 9am-4pm with lunch included and social hour to follow, at the Watkins Glen Harbor Hotel | $75pp.
Sparkling Wine Master Class: hosted by Mary Gorman-McAdams & Winemaker (TBD)
Wednesday June 5, Session 1 for Non-Production Winery Staff 10am-12pm , Session 2 for Winery Production Staff and Ownership 2-4pm with social hour to follow, at Ventosa Vineyards
$100pp Session 1, $150pp Session 2
FLWA & NYWGF Members to Receive Discount Code for $25 off.
NYWGF Members will be sent an email with all event registration links and discount code. All events above will be held in-person with no virtual attendance option. Registrations being accepted on a first-come, first-served basis. To secure a spot, early registration is recommended as these events are popular and tend to fill up quickly. Membership with NYWGF will be verified.
New York Wine & Grape Foundation Spring Webinar Schedule
Google Merchant Center: A Gateway to E-Commerce Success | Tue, Apr 9 • 1:00 PM EDT
SEO Optimization: Elevating Your Winery’s Online Presence | Tue, Apr 23 • 1:00 PM EDT
Being Grant Ready: Maximizing Your Time, Effort & Opportunity |Wed, May 1 • 8:30 AM EDT
Google Analytics: Deciphering Data for Business Growth | Tue, May 7 • 1:00 PM EDT
Maximizing Sales with Google Ads Performance Max Campaigns |Tue, May 21 • 1:00 PM EDT
Full event descriptions and online registration can be found here. Each FLWA Member will receive one (1) complimentary ticket to these webinars, which were previously offered at a cost to non-NYWGF Members. FLWA Members can take advantage of these valuable resources at no extra charge by selecting the “FLWA Member” Ticket Type. Membership with FLWA will be verified.
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About the Finger Lakes Wine Alliance. Founded in 2004, Finger Lakes Wine Alliance is a not-for-profit corporation whose mission is to increase the visibility and prominence of the Finger Lakes region, its wineries, and wines. The FLWA strives to be the preeminent voice and champion for the region on a global scale. Our wineries are recognized as leaders in the industry dedicated to moving the wine region forward, together. Learn more at www.fingerlakeswinealliance.com.
About the New York Wine & Grape Foundation. The mission of the New York Wine & Grape Foundation (NYWGF) is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers through innovative marketing, research, communication, and advocacy. NYWGF endeavors to ensure that New York State is recognized as the world’s premier region for cool and cold climate viticulture. Learn more at www.newyorkwines.org.
