The New York Wine & Grape Foundation (NYWGF) is proud to announce the expansion of its Export Program to include the Caribbean, marking a significant step forward in sharing New York wines with the world. 

This addition represents the program’s sixth international market – joining Western Europe, Japan, Canada, South Korea, and Vietnam – and reinforces NYWGF’s mission to increase the global visibility and reach of New York’s world-class wines. 

Since its inception, the Export Program has helped New York wineries gain access to key international markets through education, trade relationships, and collaborative marketing. By expanding to the Caribbean, NYWGF is tapping into a region with a strong appreciation for quality, hospitality, and distinctive wine experiences; values that align closely with New York’s own winegrowing community. 

To lead this initiative, NYWGF has partnered with Strategos Consulting Group, a respected marketing consultancy with headquarters in Santo Domingo, Dominican Republic. Established in 2007, Strategos brings nearly two decades of experience advancing U.S. agricultural trade across the Caribbean. The firm has a proven record of implementing U.S. government programs and promoting American agricultural products through deep regional expertise, trusted partnerships with industry leaders, and a data-driven approach to market development. 

Strategos will lead in-market efforts to introduce Caribbean trade, media, and consumers to the diversity and quality of New York wines through targeted education, events, and strategic collaborations in key markets. 

Sam Filler, Executive Director of the New York Wine & Grape Foundation, said, “The expansion of our Export Program to the Caribbean represents both a natural progression and a bold step forward for New York wines. As we continue to strengthen our presence globally, the Caribbean offers a dynamic and growing market that values craftsmanship, hospitality, and authenticity—qualities that define New York’s wine regions. Partnering with Strategos allows us to amplify the visibility of our wineries while fostering meaningful trade connections that benefit the entire state. This initiative is another example of how strategic collaboration can drive shared success.” 

Kyle Anne Pallischeck, Director of Programs for the New York Wine & Grape Foundation, said, “The Caribbean represents an exciting opportunity for New York wines. The region’s thriving tourism sector and growing domestic appreciation for fine wines create natural markets for our cool-climate offerings. New York’s wines — with their naturally higher acidity and moderate alcohol levels — pair beautifully with Caribbean cuisines and are especially well-suited to warm tropical climates. We’re thrilled to work with Strategos to build these connections.” 

Fradbelin Hernandez, CEO of Strategos Consulting Group, said, “The Caribbean is a region where appreciation for quality and genuine experiences continues to grow. This initiative opens an exciting opportunity to connect that passion with the exceptional characteristics of New York wines. We’re honored to support this effort by bringing our regional expertise and strong industry relationships to ensure New York wines thrive across the Caribbean.” 

This expansion reflects NYWGF’s long-term commitment to helping New York wineries compete successfully in global markets by leveraging strategic partnerships and promoting the state’s reputation for innovation, sustainability, and quality. 

To learn more about the New York Wines Export Program, upcoming Caribbean initiatives, and see how your winery can join, please visit newyorkwines.org/new-york-wines-export-program. 

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About the New York Wine & Grape Foundation 

The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers through innovative marketing, research, communication, and advocacy. Learn more at newyorkwines.org.  

About Strategos Consulting Group 

Founded in April 2007, Strategos Consulting Group stands as a beacon of excellence in the realm of marketing consultancy. From our headquarters in Santo Domingo, Dominican Republic, to our offices in Mexico City, Mexico, we operate at the heart of the Americas. With an unwavering commitment to integrity and an innovative spirit, we specialize in meticulously crafting and executing comprehensive strategic marketing plans. Learn more at strategosdr.com.