Export Program

USDA Awards $629,205 to Support Global Promotion of New York Wines

Market Access Program funding will strengthen NYWGF’s export initiatives and expand market opportunities for New York wineries Image from R&R Teamwork. From left to right: Jen Menges (NY Kitchen), Julia Hoyle (Hosmer Winery & Apollo’s Praise), Kelby James Russell (Apollo’s Praise), Mario Mazza (Mazza Chautauqua Cellars), Dave Pittard (Buttonwood Grove & Six Eighty Cellars), Brooke Hosmer (Hosmer Winery), Ria D’Aversa (Ria’s Wines), Taylor Stember (Living Roots), Casey Erdmann (Fjord Vineyards),

The Wine Hub Webinar: Understanding the Swedish Wine Market

March 3, 2026 | 8:00 AM EST or March 4, 2026 | 12:00 PM EST Curious about how to get your wines onto Swedish shelves? The Swedish wine market is often described as complex. A monopoly system, strict regulations, and plenty of unwritten rules can make it feel hard to navigate from the outside. But with the right understanding, it’s also a market full of opportunity. In this free 45-minute

Request for Proposals: New York Wines Warehouse

Request for Proposals New York Wines Warehouse January 16, 2026 1. Background Information The New York Wine & Grape Foundation (NYWGF) was created by the State of New York in 1985 as a private, non-profit organization. The enabling legislation established a financing mechanism for promotion and research, providing the industry with both short-term assistance and the potential for long-term viability. NYWGF’s programs are developed by a 22-member Board of Directors in

New York Vintners Are Excited To Share Their Wines With the World

New York has been making great wine for centuries. The first wine grapes were planted here in the mid-1600s by Dutch settlers, and while those initial plantings didn’t thrive at first, there were successful plantings established in the Hudson Valley by the 1670s. The first commercial plantings of wine grapes happened in the Finger Lakes in 1829, and since then, the reputation of the wines made across the state, from

New York Wines Export Program: Caribbean Market Overview

Thursday, January 29, 2026 9:00 AM Get ready to explore the vibrant world of Caribbean markets through the lens of the New York Wines Export Program! As the New York Wine & Grape Foundation expands its Export Program into the Caribbean, we’re pleased to welcome Strategos Consulting Group for an in-depth overview of this dynamic and growing market. Join us to meet the Strategos team and learn more about the

Importing Wine to the UK Market with Dan Belmont

Tuesday, January 20, 2026 10:00 AM Get ready to dive into the world of UK exports with the insightful Dan Belmont in this virtual event full of tips and tricks! Join UK Wine Importer, Wholesaler and Retailer Dan Belmont for an insider’s look at the UK wine market. Dan will give you the lay of the land – including a detailed understanding of UK wine pricing, taking you step by

New York Wine & Grape Foundation Expands Export Program to the Caribbean

Strategos Consulting Group announced as new in-market partner supporting the growth of New York wines across the Caribbean region. The New York Wine & Grape Foundation (NYWGF) is proud to announce the expansion of its Export Program to include the Caribbean, marking a significant step forward in sharing New York wines with the world. This addition represents the program’s sixth international market – joining Western Europe, Japan, Canada, South Korea,

New York Wines Export Program: Canada Market Overview in Long Island

Register Today! In-Person Canada Market Overview: Join us in Long Island The NYWGF is planning two in-person Market Overviews with our Canadian representatives, Andrea Backstrom and Melissa Stunden, founders of a.m.c.c.. Canada remains a priority market for New York Wines, and we are excited to continue strengthening our presence. While tariffs have made the past year challenging, we are committed to ongoing activities and preparing for the market’s reopening. In October, we will visit

New York Wines Export Program: Canada Market Overview in the Finger Lakes

Register Today! In-Person Canada Market Overview: Join us in the Finger Lakes The NYWGF is planning two in-person Market Overviews with our Canadian representatives, Andrea Backstrom and Melissa Stunden, founders of a.m.c.c.. Canada remains a priority market for New York Wines, and we are excited to continue strengthening our presence. While tariffs have made the past year challenging, we are committed to ongoing activities and preparing for the market’s reopening. In October, we will

New York Wines Export Program: South Korea Market Overview

Wednesday, September 17 · 9 – 10am EDT After another exciting and productive year of activities in Vietnam, we are pleased to welcome our new market representative, Sohn’s Market Makers Ltd. for an update on the market, and details about what plans are in the works for the New York Wines Export Program in 2025-26. This discussion centered around the wine landscape in the market, what wines sell well, and

New York Wines Export Program: Vietnam Market Overview

Wednesday, September 10 · 9 – 10am EDT After another exciting and productive year of activities in Vietnam, we are pleased to welcome our market representative, HOPSCOTCH Season (formerly SOPEXA) for an update on the market, and details about what plans are in the works for the New York Wines Export Program in 2025-26. This discussion centered around the wine landscape in the market, what wines sell well, and discussed

Global NY Export Promotion Tour

https://www.youtube.com/watch?v=7RtZtEoKnjc Are you a New York-based business interested in exporting your products globally? Representatives from Global NY’s foreign offices in Africa, Australia, Canada, the Caribbean, China, Europe, India, Israel, Japan, Mexico, the Middle East, Singapore, South America, South Korea and Taiwan, will be coming to New York on a trade promotion tour in September. Companies will have the opportunity to schedule one-on-one consultations with the representatives. Each stop on the tour will

NYWGF Export Program: Japan Market Overview

Japan Market Overview Tuesday, August 12 | 9:00 AM – 10:00 AM EDT After an exciting and productive year of activities in Japan, we are pleased to welcome back the Asahi Agency for an update on the market, and details about what is next on the agenda for the New York Wines Export Program in 2025-26! You are invited to come meet this expert team, including wine specialist & educator Takenori Beppu, J.S.A.

Export Program: Western Europe Market Overview

A “deep dive” into the Western Europe market and our effort to export New York Wines in 2025-26. 📅 Thursday, August 14 | 9:00 AM – 10:00 PM EDT Our Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2025-26 New York Wines programming in target markets within Western Europe. Join us for TDG’s

New York Wines Export Program: Enrollment Open for 2025-26

Make the most out of your efforts, sign up by July 1st! We are excited for another year of marketing New York wines around the world! With funding from the USDA Foreign Agricultural Service (FAS), NYWGF has supported international marketing for New York’s wineries for over 32 years. Our staff team, Board Promotions Committee, Marketing Consultants, and Industry Advisory Committee all help to execute the program’s strategy each year. This is an exciting opportunity that

New York Wine & Grape Foundation Appoints HOPSCOTCH Season and Sohn’s Market Makers Ltd. as Market Representatives in Vietnam and South Korea

The New York Wine & Grape Foundation (NYWGF) is excited to announce the appointment of HOPSCOTCH Season (formerly SOPEXA) as the market representative for New York Wines in Vietnam, and Sohn’s Market Makers Ltd. as the market representative for New York Wines in South Korea. These new strategic partnerships aim to elevate the profile of New York wines in two dynamic markets, leveraging the expertise of HOPSCOTCH Season and Sohn’s

NYWGF Issues RFP for Market Representatives in South Korea and Vietnam

FOR IMMEDIATE RELEASE Contact: Valerie Venezia-RossPhone: 1 (518) 229-3765Email: valerieross@nywgf.org The New York Wine & Grape Foundation (NYWGF) is currently seeking proposals for a consulting partner(s) to manage marketing efforts directed at trade, media, and consumers in both the Korea and Vietnam markets with the goal of raising brand awareness and sales of New York Wines. The New York Wine & Grape Foundation (NYWGF) was created by the State of New

Export Program: Western Europe Market Overview

A “deep dive” into the Western Europe market and our effort to export New York Wines in 2024-25. 📅 Friday, August 9 · 9 – 10am EDT Our Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2024-25 New York Wines programming in target markets within Western Europe. Join us for TDG’s

NYWGF Export Program: Japan Market Overview

A “deep dive” into the Japan market and our effort to export New York Wines in 2024-25. 📅 Thursday, August 8 · 9 – 10am EDT After another an exciting and productive year of activities in Japan, we are pleased to welcome back the Asahi Agency for an update on the market, and details about what plans are in the works for the New York Wines Export Program in 2024. You are

NYWGF Export Program: Canada Market Overview

A “deep dive” into the Canadian market and our effort to export New York Wines in 2024-25. 📅 Wednesday, August 7 · 9 – 10am EDT Join us in welcoming a.m.c.c., NYWGF’s market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets, where much of New York wines activities will focus in 2024-2025. Melissa and Andrea

USDA Awards $1.3 Million to Support New York Wine Exports to the Caribbean, Asia, and the United Kingdom

Contact: Valerie Venezia-RossPhone: 1 (518) 229-3765Email: valerieross@nywgf.org May 21, 2024 – Penn Yan, NY – Today, the New York Wine and Grape Foundation (NYWGF) is proud to be one of the 66 organizations awarded a USDA Regional Agricultural Promotion Program (RAPP) grant. This funding is dedicated to building demand for American food and farm exports in high-potential markets around the globe. NYWGF has received $1.3 million to support New York Wine export marketing

Understanding New York Wines’ Sustainability Program with Justin Jackson

This week our very own Justin Jackson, NYWGF Sustainability Program Manager, sat down for an interview with the Editor of Canada’s Good Food Revolution, Jamie Drummond. In Part One of this series, Justin shared insights into our New York Sustainable Winegrowing Program and its comprehensive scope. Click the link below to learn more about how sustainability practices are shaping the future of winemaking in New York. Stay tuned for Part

How New York Wine Is Popping Up on Menus in Japan, the U.K., and Denmark

There are more than 400 wineries in New York, and they are garnering increasingly enthusiastic raves from national critics at Wine Enthusiast, Wine Spectator, The New York Times and others. And thanks to an innovative program, and the hard work of winemakers willing to travel and share their story, the good word on New York’s incredible wines is spreading across the globe. How it Works The New York Wine &

Export Program – Hong Kong, South Korea, Vietnam Overview

Welcome back to our partner FLX International, led by native New Yorker Matthew McFetridge. As pandemic impacts continued to affect in-person programming over the course of last program year, many New York wines activities transitioned online with resounding success – thanks to FLX International’s effort. We invite you to join us for an overview of the Hong Kong, South Korea, and Vietnam markets. Matthew will talk about the wine landscape, what wines sell

Export Program – Canada Overview

Join us in welcoming a.m.c.c., NYWGF’s newest market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets, where much of New York wines activities will focus in 2023-2024. Melissa and Andrea have broad knowledge across all provincial markets, along with diverse experience in route to market strategy, educational initiatives, event management and media relations. As with

Export Program – Western Europe Overview

Our Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2023-2024 New York Wines programming in target markets within Western Europe. Join us for TDG’s overview and an update on opportunities (on-trade / off-trade) and what wines are selling well in the key markets – the UK, France, and Scandinavian countries will

Export Program – Japan Market Overview

After an exciting and productive year of activities in Japan, we are pleased to welcome back the Asahi Agency for an update on the market, and details about what is next on the agenda for the New York Wines Export Program! You are invited to come meet this expert team, including wine specialist & educator Takenori Beppu, J.S.A. Sommelier, WSET Diploma. Akiko Kurose, our lead strategic partner at Asahi Agency, will talk

New York Wines Export Program Overview

Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP), NYWGF assists New York wineries seeking to explore opportunities in markets abroad. The Export Program for

New York State of Wine: The Elements (Wine)

pThere is an incredible amount of diversity in climate and growing conditions throughout New York: from Long Island, exposed to the Atlantic Ocean, to Hudson Valley, the historic heartland of New York wine, to Niagara and the Champlain Valley on the border with Canada, to Finger Lakes, home to 650 miles of shoreline. New York wine is synonymous with extreme climate—from the influence of water on all sides to the

Export Program – Hong Kong, South Korea, Vietnam Overview

Export Program – Japan Market Overview

After an exciting and productive first year of activities in Japan, we are pleased to welcome back the Asahi Agency for an update on the market, and details about what is next on the agenda for the New York Wines Export Program! You are invited to come meet this expert team, including wine specialist & educator Takenori Beppu, J.S.A. Sommelier, WSET Diploma. Akiko Kurose, our lead strategic partner at Asahi Agency, will

Export Program – Canada Overview

Join us in welcoming a.m.c.c., NYWGF’s newest market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets, where much of New York wines activities will focus in 2022-2023. Melissa and Andrea have broad knowledge across all provincial markets, along with diverse experience in route to market strategy, educational initiatives, event management and media relations. As with

Export Program – Western Europe Overview

Our Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2022-2023 New York Wines programming in target markets within Western Europe. Join us for TDG’s overview and an update on opportunities (on-trade / off-trade) and what wines are selling well in the key markets – the UK, France, and Scandinavian countries will

Panoramic image of Eiffel tower from Trocadero in Spring.

Go Global New York

Would your winery like to explore sales opportunities outside the USA? Discover the programs and services available to your company through Global NY. From market research, partner search and grants to support your marketing and product certification products, New York State Economic Development can help point you in the right direction. Learn about products and services available from other resource partners as well. Click Here to Register *Global NY can

Kelby James Russell, winemaker at Red Newt Cellars. Standing in cellar with glass of red wine.

A Hometown Winemaker’s Pride Shines Global Spotlight on New York

Kelby James Russell, Winemaker, Red Newt Cellars(Photo by Rima Brindamour) There are many different ways to think about what our purpose as a winery might be: selling wine and sustaining business, stewardship of the vineyard lands, or the character of the wine itself in the bottle. But the longer I work in wine, the more I feel that this world is about people. It is the connections from the wine

New York Wine & Grape Foundation Announces New Partnership Designed to Raise the Profile of New York Wines in Canada

PENN YAN NY, May 11th, 2022 – The New York Wine & Grape Foundation (NYWGF) is pleased to announce the appointment of a.m.c.c., led by Andrea Backstrom and Melissa Stunden, as the market representative for New York wines in Canada beginning July 1st, 2022. a.m.c.c. will help identify appropriate trade partners for New York wines and work to further develop a network of agents, buyers, sommeliers, educators, and influencers to

How Robert Ketchin, Despite Long Odds, Created a Market for New York Wine in Canada

Finding a niche for unfamiliar wine in a large market is a Sisyphean, largely unheralded, task. Given the choice between two similarly priced items, one of which is a known entity, and the other of which they’ve never heard of, most consumers—whether they’re shopping for lawn equipment or Riesling—are going to opt for the one they’ve heard of. Robert Ketchin has been honored by the New York Wine & Grape

New York Wine & Grape Foundation Seeks Canadian Market Representative.

The New York Wine & Grape Foundation (NYWGF) has been a longtime partner of the USDA’s Foreign Agricultural Service (FAS), providing marketing services for New York wineries interested in exporting their products to international markets. The NYWGF staff, Board Committee, In-Market Consultants, and Export Advisory Committee (industry members) execute the strategy and activities for the Export Program annually. To deliver more effective and streamlined programming, NYWGF is outsourcing various marketing

New York State of Wine: Chardonnay Show Down

New York State of Wine is back with a whole new look. This second series spotlights New York’s prized grape varieties alongside examples from top-producing regions around the world. Crafted in New York, but inspired from everywhere, New York is a unique community of passionate producers who approach winemaking with a multitude of personalities and backgrounds—they’re not alike, and they like it that way. Wine has been made in New

New York State of Wine: Cabernet Franc Off

New York State of Wine: Riesling Battle Royal

JamesSuckling.com Publishes Review of New York Wines

Penn Yan, NY, September 21st, 2021 – Over 30 wineries participating in the New York Wine & Grape Foundation (NYWGF) International Export Program were invited to submit wines for review by JamesSuckling.com last Spring. JamesSuckling.com is an international wine publication that annually reviews and comments on wines from the world’s leading wine regions. Results are published to an audience of over 600,000 unique annual visitors. Of the wines submitted for review by 25 wineries, 69 received scores of 90 and above. According to JamesSuckling.com “a

Export Program Market Overview: China, Hong Kong, Vietnam & So. Korea

Our Asia-Pacific in-market representative, Matthew McFetridge, will provide an overview on the China, Hong Kong, South Korea, and Vietnam markets. Matthew will talk about the wine landscape in each market, what wines sell well, and discuss market-specific opportunities and challenges. Join us by clicking the Register button below! Click Here to Register

Export Program Deep Dive: Japan

Join us in welcoming our newest in-market representatives from the Asahi Agency based in Tokyo. The Asahi Agency will provide an overview of the Japanese market and introduce their expert Team including wine specialist & educator Takenori Beppu, J.S.A. Sommelier, WSET Level3 Advanced. Akiko Kurose, our lead strategic partner at Asahi Agency, will talk about the wine landscape in the market, what wines sell well, and discuss market-specific opportunities and

Export Program Deep Dive: Canada

Our Canada in-market representatives, Robert Ketchin & Melissa Stunden, will provide an overview of the Canada market covering topics such as COVID-19 impacts on wines sales and marketing tactics, US/Canada trade relations, how wines are sold in Canada & our partnership with the Liquor Control Board of Ontario, opportunities for US and NY wines specifically with on- and off-trade including their wine preferences, challenges for entering the market, and more.

Export Program Deep Dive: Western Europe

Our Western Europe team at Think Drink Global had a great first year as our in-market representatives! Join us of TDG’s overview of the European markets we’re active in and what the opportunities are for each (on-trade / off-trade and what wines sell well). The UK, France, Germany, and Scandinavia will be covered. They will also talk through the planned activities for the year, and introduce the opportunity for country

New York Wines Export Program Overview

Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP), we assist New York wineries seeking to explore opportunities in markets abroad. The Export

New York Wines Export Program 2020 Overview

A comprehensive look at the benefits of the NYWGF program, including information from successful exporters. Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program

New York Wine & Grape Foundation Partners with Think Drink Global to Raise the Profile of New York Wines in Western Europe

PENN YAN NY, July 9, 2020 – The New York Wine & Grape Foundation (NYWGF) is pleased to announce a new, creative partnership with Think Drink Global (TDG) designed to manage New York wines’ trade- and media-focused marketing and educational programs in Western Europe. TDG is a collaboration between three wine industry veteran firms, R&R Teamwork in London, Vinconnexion in Paris, and O’Donnell Lane in Sonoma, CA. Through the USDA-funded Export

You’re Invited to Join the NYWGF Export Program

Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP), we assist New York wineries seeking to explore opportunities in markets abroad. The Export Program

lakeside vineyard at sunset. caption reads: Taste NY Wines. Diverse. Bold. Cool Climate.

New York Wines to be Featured by the LCBO

Six New York Wines to be released Online through the LCBO Destination Collection in AprilAdditional Offerings Available through Vintages Catalogue in May Wines from New York Featured in Ontario for the First Time in Almost 30 Years April 22nd, 2020, Penn Yan NY – The New York Wine & Grape Foundation is pleased to announce that The Liquor Control Board of Ontario, Canada (LCBO) will be offering New York wines for sale through their

NYWGF Issues RFPs for International Marketing Services

The New York Wine & Grape Foundation (NYWGF) has been a longtime partner with the USDA’s Foreign Agricultural Service (FAS) to provide marketing services for New York wineries interested in exporting their products to target international markets. The New York wines staff team, with the guidance of our Board Promotions Committee, In-Market Consultants, and Export Advisory Committee (made up of industry members) execute this program each year. To deliver more effective

NYWGF Partners with Bryant Christie Inc. to Increase Wine Exports

For Immediate ReleaseContact: Valerie Venezia-RossPhone: 1 (518) 229-3765Email: valerieross@nywgf.org New York Wine & Grape Foundation Partners with Bryant Christie Inc. to Increase Wine Exports PENN YAN NY, April 14th, 2020 – The New York Wine & Grape Foundation is pleased to announce a new partnership with Bryant Christie Inc. (BCI) to further its Export Program objectives and expand the presence of New York wines globally. For over 25 years the New York Wine

Field Notes