FOR IMMEDIATE RELEASE
Contact: Valerie Venezia-Ross
Phone: 1 (518) 229-3765
Email: [email protected]
Penn Yan, NY, February 6, 2024: The New York Wine & Grape Foundation (NYWGF) is excited to unveil its highly anticipated 2024 Vineyard Survey. In collaboration with Agency 29, Ag Access, and Deep Planet, NYWGF aims to chart a new course for the state’s wine and grape industry.
Sam Filler, Executive Director of NYWGF, highlighted the survey’s significance, stating, “This marks a pivotal moment for the New York wine and grape industry. With the invaluable support of our esteemed partners, we are poised to capture crucial data that will steer strategic decisions, amplify research efforts, and shape the future of our vibrant grape community.”
For the first time since 2011, NYWGF is undertaking a comprehensive data collection effort, focusing on serving growers better by providing essential benchmark figures. The Vineyard Survey, spanning 2024 and 2025, will be the cornerstone for accurate and consistent documentation of New York State’s grape acreage and varietals.
Supported by grant funding from the Genesee Valley Regional Market Authority and the New York State Department of Agriculture and Markets, the collected grape production data will offer benchmark figures crucial for comparing New York wine-growing regions, both within the state and internationally.
At the survey’s conclusion, NYWGF plans to release an annual vineyard survey report, driving better decision-making about scientific and economic investments in the industry for years to come.
The Vineyard Survey will officially open on Tuesday, February 6th, inviting growers statewide to contribute their valuable insights. NYWGF will also be taking the survey on the road, promoting it at key industry events, including the Eastern NY Fruit & Vegetable Conference in Albany, B.E.V. NY in Canandaigua, Eastern Winery Expo in Syracuse, and LERGP Grape Growers Conference in Fredonia.
The NYWGF has begun mailing out the 2024 Vineyard Survey to growers throughout New York State. For more information or to participate digitally, please visit newyorkwines.org/vineyard-survey-2024.
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About Agency 29: Agency 29 is a brand-building agency for food, beverage, and agriculture brands. The firm leverages strategy, branding, and marketing to help clients scale. Serving clients globally from Upstate NY, Agency 29 has offices in Rochester, NY, and Geneva, NY. Learn more at www.agency-29.com.
About Ag Access: Ag Access (a Qlarity Access company) conducts agricultural market research through a proven research logistics process and their Ag Access insights community. With a full-time engagement center and a research logistics team of 20+ years of experience, Ag Access helps design and execute custom research projects with any outcome. Learn more at www.ag-access.com.
About Deep Planet: Deep Planet is a global Agri Tech startup using Machine Learning and Satellite Imagery to help the wine industry adapt to climate change. The founding team has more than 15 years of experience starting and scaling deep technology companies worldwide. Learn more at www.deepplanet.ai.
About the New York Wine & Grape Foundation: The mission of the New York Wine & Grape Foundation (NYWGF) is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers through innovative marketing, research, communication, and advocacy. NYWGF endeavors to ensure that New York State is recognized as the world’s premier region for cool and cold climate viticulture. Learn more at www.newyorkwines.org.
