The New York Wine & Grape Foundation (NYWGF) is currently seeking proposals for a consulting partner(s) to manage marketing efforts directed at trade, media, and consumers in both the Korea and Vietnam markets with the goal of raising brand awareness and sales of New York Wines.  

The New York Wine & Grape Foundation (NYWGF) was created by the State of New York in 1985 as a private, non-profit organization with a mission to “promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy.” The vision of the NYWGF is “to be the world’s premier region for cool and cold climate viticulture.”  

NYWGF is requesting proposals for contractors to manage its marketing and educational programs targeting trade, media, and consumers in South Korea and Vietnam. The contractor is expected to 1) develop awareness of the New York wines brand amongst trade, media, and consumers; 2) identify opportunities and connections for unrepresented New York wineries interested in exporting to South Korea; and 3) promote any newly established in-market New York wines in partnership with key importers to help drive sales.  

NWYGF seeks qualified contractors to develop a comprehensive 3-year market plan to establish and promote New York wines.   

This plan shall be based on the following timeframe:    

Program Year 1: November 1, 2024, to June 30, 2025  
Program Year 2: July 1, 2025, to June 30, 2026  
Program Year 3: July 1, 2026, to June 30, 2027  

The proposed plan shall outline strategic objectives, activities, timelines, and budgetary considerations aimed at enhancing market penetration and brand awareness of New York wines.  

Though two separate RFPs, companies with the skill and capacity to support both markets are encouraged to submit one proposal addressing the required scope of services described for each market. 

Questions regarding this RFP should be directed to: [email protected] by August 16th, 2024. All proposals are due by 5:00PM EST on Friday, August 30, 2024. Proposals should be submitted electronically to: Valerie Venezia-Ross, Director of Programs and Marketing  Email: [email protected]  

Interested candidates should be available for a virtual interview with NWYGF, the week of September 23rd. NYWGF anticipates making a final decision on a contractor by October 2024 but reserves the right to notify applicants of the NYYWGF’s selection at a later date. NWYGF reserves the right not to award a contract if, in the opinion of the evaluators, no suitable proposal is received.  NYWGF is not liable for any costs associated with any company’s response to this RFP.