NYWGF Seeks Partner for Global Messaging & Brand Expansion

Written by New York Wine & Grape Foundation
October 27, 2021
2 Min Read

PLEASE NOTE: Revised Timeline & FAQs NYWGF would like to thank everyone for the overwhelming interest in our recent Global Messaging RFP. We have compiled and consolidated them all, to the best of our ability, in this document. We encourage you to read it thoroughly before submitting your response. Please note, as this document did take longer than expected to complete, NYWGF has pushed back the proposal deadline to November 29th, 2021.

To support the organizational vision to establish New York state as the world’s premier region for cool and cold climate viticulture, NWWGF has engaged in a multi-year global messaging and branding project for domestic and international audiences. NYWGF now seeks an experienced wine region marketing partner with strong tactical and design skills to:

Build-out existing messaging pillars for domestic and international target audiences
Create marketing toolkits for domestic and international target audiences
Create a plan to train key constituents on messaging pillars, marketing tools, and tactics to disseminate the Boldly, NY. brand
Audit existing newyorkwines.org website for strategic and structural improvements needed to be deploy assets

Proposals must include:

Demonstrated wine region marketing experience
Key project personnel and relevant credentials
Examples of management of similar projects and successful messaging strategy deployment
Detailed project budget and timeline

Proposals should be submitted electronically to:

Valerie Venezia-Ross
Director of Programs and Marketing
Email: [email protected]
Phone: 518-229-3765

Questions regarding this RFP should be directed to [email protected]
no later than November 10th, 2021.

All proposals are due by 5:00PM on Monday, November 29th, 2021.

NYWGF reserves the right not to award a contract if in the opinion of the evaluators, no suitable proposal is received. NYWGF is not liable for any costs associated with any company’s response to this RFP.

Click here to read the full RFP

Boldly NY, Press Release, RFP

New York Wine & Grape Foundation

The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy.