![](https://newyorkwines.org/wp-content/uploads/2022/05/ClearMix-Picture-4-768x423.jpg)
Videos Increase Sales
The pandemic catapulted e-commerce sales and marketing. And wine, beer and spirit sales are no exception. The January 2022 study published by Rabobank suggests that online sales in this category doubled from pre-pandemic levels. Online sales will be the biggest driver of growth in the industry for years to come. US direct to consumer wine sales now represent 23% of the $7.2 billion industry. Grocery stores, mass merchants, alcoholic beverages