April 13, 2026 — The New York Wine & Grape Foundation (NYWGF) has been awarded $629,205 in funding through the U.S. Department of Agriculture’s Market Access Program (MAP), administered by the USDA Foreign Agricultural Service (FAS), to support international marketing efforts for New York wines during the 2026–2027 program year. 

NYWGF has partnered with USDA MAP since 1991, leveraging this long-standing collaboration to expand the global reach of New York wines and strengthen relationships with international trade, media, and consumers through events, market research, educational programming, and strategic marketing campaigns. 

“Support from the USDA Market Access Program has been instrumental in establishing New York wines in key global markets,” said Sam Filler, Executive Director of the New York Wine & Grape Foundation. “This partnership has allowed us to introduce international buyers and consumers to the quality, diversity, and distinctive character of New York wines. Continued investment through MAP ensures that our wineries can remain competitive on the global stage while opening doors to new opportunities abroad.” 

“New York wines have earned strong recognition internationally, and programs like MAP allow us to continue to build meaningful connections with buyers and trade professionals around the world,” said Kyle Anne Pallischeck, Director of Programs at NYWGF. “This funding will help us continue expanding our presence in priority markets such as the Caribbean while also conducting research to evaluate potential new export opportunities in markets such as Mexico. Our goal is to ensure that New York wineries have the tools and market access they need to succeed globally.” 

Through its New York Wines Export Program, NYWGF works closely with wineries across the state to increase export readiness, expand global visibility for New York wines, and foster long-term relationships with international trade partners. International promotional activities also generate valuable media attention and trade engagement that helps drive both global and domestic demand for New York wines. 

Activities supported by MAP funding help introduce New York’s diverse portfolio of wines, from cool-climate classics like Riesling and Cabernet Franc to innovative hybrid varieties, to new audiences worldwide. 

More information about the New York Wines Export Program can be found at newyorkwines.org/industry/new-york-wines-export-program. 

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About the New York Wine & Grape Foundation  
The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers through innovative marketing, research, communication, and advocacy. Learn more at newyorkwines.org.