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Field Notes

News and Updates from the New York Wine & Grape Foundation

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New Research Reveals the Top Cultural Wine Barriers and Opportunities for Hispanic and African American Consumers

New York Wine & Grape Foundation September 22, 2022

Napa, California – September 22, 2022 – The Wine Market Council (https://winemarketcouncil.com) announces the release of its latest Multicultural Study produced in conjunction with research firm EthniFacts LLC revealing the top cultural barriers and opportunities to wine consumption of Hispanic and African American consumers. From their wine journey and wine preferences to shopping behaviors, the qualitative study reinforces the need for authentic cross-cultural marketing and community efforts to target these ever-growing consumer segments in the

Three Brothers Wineries Collaborates with the National Women’s Hall of Fame

New York Wine & Grape Foundation September 21, 2022

Three Brothers Wineries (TBW) collaborated with the National Women’s Hall of Fame on their newest wine label “Sisterhood.” Part of their “Women of Distinction” wine series, a line of wines inspired by female voices, $1 from every bottle of Sisterhood sold will be donated to the Hall of Fame. The sparkling Riesling will be featured at the community celebration during the 2022 Women’s Hall of Fame Induction festival in Seneca Falls on Friday September 23rd.

Tenacious Three: Exploring the business of social with Three Brothers Wineries & Estates

Maiah Johnson Dunn September 20, 2022

For Dave Mansfield brand is sacred and evolution is key. “I cut my teeth in branding way back in the 90s,” says Dave. The former major league sports professional was a founding member of Branding America in 1994. Their efforts towards co-branding fast food chains with convenience stores gave Dave invaluable experience with consumer trends, and a vision for the future. In 2006, Dave and his co-partner and wife, Luanne, purchased land to build their

The Empire State is making waves – Wine Folly Releases New York Wine Region Guide

New York Wine & Grape Foundation September 13, 2022

Wine Folly, the leading digital wine education platform, has announced the launch of the New York State Wine Region Guide, the first comprehensive digital guide to the New York wine region. This 9th wine region guide showcases the state of New York with over 400 wineries. All participating wineries are now directly benefiting from Wine Folly’s consumer reach of over 20 million wine consumers globally. 3500 wineries have been featured in Wine Folly Wine Region

Expanding the range of rapid analysis approaches to semi-polar volatiles and non-volatile precursors in grapes

New York Wine & Grape Foundation September 9, 2022

Targeted measurements of volatiles or volatile precursors in grapes are useful for grape and wine quality evaluation, but these analyses are typically slow, and routine fee-for-service analyses are typically prohibitively expensive. Our group has previously demonstrated that sorbent sheets (SPMESH) could be used for rapid extraction of non-polar odorants from sample headspace. In the past year, we evaluated two novel extensions of SPMESH to make it more appropriate for analysis of semi-polar, lower volatility and

Wölffer’s Wins (and Wines) Are Defined By Passion, Tradition and Innovation

Kathleen Willcox and Robin Shreeves September 6, 2022

Since 1988, Wölffer Estate Vineyards has been walking a fine line between innovation and elegance. It is rare indeed for a winery to coax former Long Island potato fields into producing wines that consistently earn 93+ point raves from Robert Parker while also cranking out fun, beach-worthy ciders infused with botanicals.  Roman Roth, Winemaker. (Photo by Rima Brindamour) From the outside, it may seem incomprehensible. But few in the industry have ever doubted Wölffer’s ability