News – Page 60 – New York Wines

Waterloo Container is more than just bottles; It is time to think about the box!

Waterloo Container May 9, 2022

Your outer packaging says something about your wine before your customers taste the wine! Look around your winery and see what your customers see. Are there plain cases of wine sitting in plain sight of your visitors? The corrugated boxes your wine bottles are packaged in should be considered almost as important as the primary bottle you fill. Boxes have prime marketing space and can be artfully paired with your product, your message, and your

Videos Increase Sales

ClearMix May 3, 2022

The pandemic catapulted e-commerce sales and marketing. And wine, beer and spirit sales are no exception. The January 2022 study published by Rabobank suggests that online sales in this category doubled from pre-pandemic levels. Online sales will be the biggest driver of growth in the industry for years to come. US direct to consumer wine sales now represent 23% of the $7.2 billion industry. Grocery stores, mass merchants, alcoholic beverages marketplaces, large chain liquor stores,

NYWGF launches grant program to support marketing and educational needs of wineries, growers, and related promotional entities.

New York Wine & Grape Foundation April 28, 2022

Each year NYWGF develops an annual schedule of domestic and international marketing activities designed to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers. Funded by a mix of state, federal, and local entities, these marketing activities, along with a slate of educational and business development resources, are intended to significantly impact NYWGF’s mission goals and further the ability of wineries and growers

Heron Hill Winery announces New Director of Sales

New York Wine & Grape Foundation April 28, 2022

Hammondsport, New York – Heron Hill Winery of the Finger Lakes region of New York is excited to announce the appointment of Jacqueline Wooster as Director of Sales. In her role, Jacqueline will develop and manage wholesale and retail sales through Heron Hill’s distributor partner network and retail winery outlets. Jacqueline grew up in the food and beverage industry in Germany where her parents and grandparents owned several restaurants and bars. She emigrated to the

Brittany Gibson is building community within the Finger Lakes Wine Industry

Kathleen Willcox and Robin Shreeves April 26, 2022

Brittany Gibson (Photo provided) We’ve all heard the one about the butterfly wing and the tornado. It’s an extreme, but instructive reminder of the fact that small actions can have outsize effects. Take Brittany Gibson. Gibson is the executive director of the Seneca Lake Wine Trail, responsible for the marketing and promotion of the trail’s 27 member wineries. She’s part of a “tiny but mighty team of two,” as she puts it, dedicated to ultimately

Buttonwood Grove Winery Welcomes Kelly Burnett as Marketing, Wine Club, and Operations Manager

New York Wine & Grape Foundation April 26, 2022

April 26, 2022 – Romulus NY – Buttonwood Grove Winery recently welcomed Kelly Burnett to their team as the newly-appointed Marketing, Wine Club, and Operations Manager. Located on Cayuga Lake, Buttonwood Grove is owned by Melissa and Dave Pittard and is well known for its award-winning wines, elevated tasting experiences, and summer concert series. Kelly’s responsibilities will include social media, marketing, promotions, and Wine Club management. The Pittards also own nearby Six Eighty Cellars, where

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