Each year NYWGF develops an annual schedule of domestic and international marketing activities designed to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers. Funded by a mix of state, federal, and local entities, these marketing activities, along with a slate of educational and business development resources, are intended to significantly impact NYWGF’s mission goals and further the ability of wineries and growers to accomplish theirs.
Though NYWGF creates its promotional and education strategies in advance based on various factors including community surveys, member needs, market analysis, and budget, we recognize that it is important for our industry to remain nimble and responsive to opportunities that present themselves throughout the year. To support our community members, NYWGF is providing small grants designed to ensure those opportunities are taken advantage of to their full potential.
Beginning in May 2022, New York wineries, grape growers, wine trails, and regional promotional entities can apply for funding to support marketing or educational efforts that responsibly benefit farmers, producers, and consumers.
Eligible Applicants
Promotion & Marketing
All applications must clearly articulate how the proposed activity will promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy. Priority will be given to activities that serve more than one winery or grower.
Education & Business Development
Business Development is critical to New York’s wineries and growers in an ever-changing marketplace. Often business leaders require training, expert opinions, guidance, and strategy development from experienced business consultants with multiple skill areas. All applications must clearly articulate how the proposed activity will bolster your business’s ability to prosper in a dynamic economic environment, including how to evolve, expand, or restructure to ensure continued success in a desired area.
Grant Amounts
- Winery or Grower – NYWGF Member
Up to $1,000 for either Promo or Educ/Bus Dev - Winery or Grower – Non-Member
Up to $500 for either Promo or Educ/Bus Dev - Wine Trail or Non-profit Entity
Up to $750 for either Promo or Educ/Bus Dev - For-Profit Entity
Up to $500 for Promo Only
Non-Profits receive preference in funding decisions
Examples of Eligible Projects
- Virtual or In-Person Promotional Events
- Regional or Winery Specific Campaigns
- General Marketing to Support AgroTourism in New York Sate
- Educational Seminars for Management or Tasting Room Staff
- Business Consulting on Strategic Planning, Succession Planning, Financial Management, General Business Planning, Marketing Strategies
How to Apply
NYWGF Business Partner Members
Though you may already have a partner or provider in mind for your project, you may want to explore NYWGF Business Partner Members and their services.
- Adirondack Solutions
Diversity, Equity & Inclusion consulting - Crafting A Brand
Beverage marketing - DTC Wine Workshop, Sandra Hess
Direct to Consumer sales strategies and tactics - Farm Credit East
Business, Strategic, Financial and Succession planning - Mengel Metzger Barr
Financial Management, Tax and Estate Planning, Inventory Accounting - Miranda Tax & Consulting
Financial Management, Tax and Estate Planning, Inventory Accounting - WISE Academy
DTC sales and marketing skill building, Tasting Room Management, Wine Club Development and B2B Sales Strategies
Click HERE for full list of Business Partners.
Notice
- Please note that grants are available on a first come, first served basis until funds are expended. NYWGF’s fiscal year runs from April through March.
- Please note that a $350 subsidy will again be provided to Tier 2- and 3-member winery or grower members by NYWGF this year.
