Contact: Valerie Venezia-Ross
Phone: 1 (518) 229-3765
Email: [email protected]

December 19 – Penn Yan, NY – The New York Wine and Grape Foundation (NYWGF) is honored to be among 67 organizations awarded funding today in the second round of the Regional Agricultural Promotion Program (RAPP) grants. This funding is dedicated to building demand for American food and farm exports in high-potential markets around the globe.  NYWGF has received an additional $1 million to support New York Wine export marketing efforts in the Caribbean, Vietnam, Japan, Korea, and Western Europe from January 2025 through September 2030.

“We are deeply grateful to Agriculture Secretary Tom Vilsack and the USDA for awarding us a second RAPP grant of $1 million” said Sam Filler, NYWGF Executive Director. “This support, in addition to the $1.3 million awarded to our Export Program in 2024, underscores their belief in the effectiveness of our programming and ensures we can continue driving international success for New York Wines over the next five years.”

With the addition of RAPP funds, NYWGF will continue to expand its activities in Japan, Korea, Vietnam, and Western Europe as well as add new activities in the Caribbean to attract key trade, media, and consumers. The introduction of more New York Wines tradeshows, consumer events, and social media efforts are just a few of the highlighted initiatives. 

More information about the New York Wines Export Program can be found online here. 

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About the New York Wine & Grape Foundation 
The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers through innovative marketing, research, communication, and advocacy. Learn more at newyorkwines.org.