As a reminder, for NY Drinks NY participants, virtual workshops will be supplemented by an individual coaching session with a member of the DTC Consultant Network, led by Sandra Hess. Each winery will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. Network consultants work to ensure your team uses the ideal blends of tools, talent and technologies to achieve direct to consumer wine sales success. NY Drinks NY participants can fill out THIS QUESTIONNAIRE to get started. PLEASE NOTE: The questionnaire is designed to help wineries identify areas the one-on-one coaching can be most beneficial.
Potential Coaching Topics Include (but are not limited to):
- Developing a DTC Strategic Plan
- Updating Tasting Room Training Tools & Incentives
- Updating Membership Program Offerings & Conversion Strategies
- Developing a Digital Marketing Plan to Increase Visitation
- Better Retaining Members and Brand Loyalists
- Improving Wine Brand Positioning & Profitability
- Building an International DTC Wine Business
- Developing Strategies for Urban Tasting Rooms
- Developing a Digital Marketing Plan to Increase E-commerce Conversion
- Performing In-House SEO to Increase Google Search Success
- Developing a Digital Marketing Plan to Increase Conversion to Reservations & Tickets
