Field Notes

News and Updates from the New York Wine & Grape Foundation

DTC Strategies

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Exploring Oak: Introduction to Tonnellerie Berger [Business Spotlight]

All are welcome to this spotlight on new NWYGF Business Partner Tonnellerie Berger & Fils. About this Event Join Tiffany Eicholz, Business Development Manager, as she gives an overview of the new “phygital” (physical + digital) tasting process from Tonnellerie Berger & Fils. Thanks to this innovative process launched in March 2021, Tonnellerie Berger & Fils can offer custom tastings, virtually, even though visits to wineries have been postponed. The

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Wine Club Mastery [Enhanced Webinar Series]

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for

The State of the Wine Industry: SVB Report & Leveraging Data

This year’s report presents an optimistic vision for the year ahead; compared to a dourer outlook last January with first decline in the growth in wine consumption reported in 20 years. The COVID-19 crisis accelerated changes in tasting room service and how wine is sold online. SVB predicts that we are moving into the golden age of wine e-commerce.

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One-on-One Coaching with Sandra Hess & DTC Wine Workshops Consulting Agency

As a reminder, for NY Drinks NY participants, virtual workshops will be supplemented by an individual coaching session with a member of the DTC Consultant Network, led by Sandra Hess. Each winery will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. Network consultants work to ensure your team uses the ideal blends of tools, talent and technologies to achieve direct to consumer wine sales success.

Top 5 Wine Consumer Engagement Strategies for 2020

Join Sandra Hess of DTC Wine Workshops, as she discusses Tasting Room & Direct-to-Consumer tactics to help New York’s wine industry excel. This webinar was provided by the New York Wine & Grape Foundation, recorded on May 20, 2020. Items that will be covered: Pre-Visit: Reaching new audiences with bundled wine/virtual experience offers through social ad campaigns, top website conversion tools, types of tickets and experiences that convert from social