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20 events found.

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  • April 2022

  • Tue 26
    Farm Credit East logo

    Conducting a Winery Financial & Operational Analysis

    April 26, 2022 @ 10:00 AM - 11:30 AM
    NY
    Virtual Event

    Learn how to structure, review, and synthesize your winery data to build for success – without sacrificing compliance.About this eventNew for 2022! Record keeping can be cumbersome and overwhelming, but it […]

  • May 2022

  • Tue 3
    wise academy text logo

    Tasting Room Best Practices – Essential Tools for 2022

    May 3, 2022 @ 9:30 AM - 12:30 PM
    NY
    Virtual Event

    The workshop focuses on the most prudent areas for increasing sales skills. About this event The Tasting Room Best Practices Essential workshop from WISE, specifically for NYWGF Members, focuses on […]

  • June 2022

  • Thu 23
    logo for crafting a brand

    Building A Wine Brand That Sets the Stage for Success

    June 23, 2022 @ 12:00 PM - 1:30 PM
    NY
    Virtual Event

    In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business. Part 1 of 2-Part Series “Branding” is a word that […]

  • Thu 30
    logo for crafting a brand

    Leveraging Brand to Attract & Retain Wine Enthusiasts

    June 30, 2022 @ 12:00 PM - 1:30 PM
    NY
    Virtual Event

    In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business. Part 2 of 2-Part Series Many small businesses fail to […]

  • July 2022

  • Thu 14
    wise academy text logo

    DTC Metrics & Management Intensive

    July 14, 2022 @ 9:30 AM - 12:30 PM
    NY
    Virtual Event

    The workshop will help you create and sustain a comprehensive digital strategy for your winery. About this event This intensive course provides a comprehensive overview designed to help winery executives […]

  • September 2022

  • Thu 8
    wise academy text logo

    Building Your Winery’s Corporate Holiday Gift Program

    September 8, 2022 @ 9:30 AM - 12:30 PM
    NY
    Virtual Event

    This workshop will help you determine what type of Corporate Gifting program is right for your winery – and how to get started About this event Having a corporate gifting […]

  • November 2022

  • Thu 3
    Shana Bull

    Social Media + SEO for Wineries: Get Found, Connect, Increase Wine Sales

    November 3, 2022 @ 10:30 AM - 12:30 PM
    NY
    Virtual Event

    Learn how to navigate new digital marketing features, get found, build connections, and increase your wine sales. About this event Businesses increasingly rely on their online presence as the world […]

  • October 2023

  • Tue 24

    Consumer Journey Mapping Educational Workshops (Part 1)

    October 24, 2023 @ 10:30 AM - 12:30 PM
    Virtual Event
    Virtual Event

    Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on […]

  • Tue 31

    Consumer Journey Mapping Educational Workshops (Part 2)

    October 31, 2023 @ 10:30 AM - 12:30 PM
    Virtual Event
    Virtual Event

    Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on […]

  • November 2023

  • Wed 29

    Tasting Room Sales: Lessons Learned from the NY Mystery Shopping Project

    November 29, 2023 @ 10:00 AM - 11:30 AM
    Virtual Event
    Virtual Event

    In 2022, NYWGF's longstanding relationship with the WISE Academy resulted in the opportunity to provide ten winery members with a FREE Mystery Shopper analysis. From these results, WISE provided valuable […]

  • December 2023

  • Thu 14

    Unlocking Unforgettable Moments: Elevating Guest Experiences

    December 14, 2023 @ 10:00 AM - 11:30 AM
    Virtual Event
    Virtual Event

    Are you a winery owner or manager looking to capture hearts, palates, and memories with extraordinary guest experiences? Join us for a transformative workshop dedicated to creating unparalleled wine tasting […]

  • April 2024

  • Tue 9

    Google Merchant Center: A Gateway to E-Commerce Success

    April 9, 2024 @ 1:00 PM - 2:00 PM Enhancing Winery E-Commerce
    Virtual Event

    Get ready for a virtual journey to help you boost your e-commerce game with Google Merchant Center: A Gateway to E-Commerce Success. Enhancing Winery E-Commerce: A Professional Workshop Series This […]

  • Tue 23

    SEO Optimization: Elevating Your Winery’s Online Presence

    April 23, 2024 @ 1:00 PM - 2:00 PM Enhancing Winery E-Commerce
    Virtual Event

    Discover key strategies for enhancing your website's ranking on Google, utilizing the 80/20 rule to maximize impact with minimal effort. Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for […]

  • May 2024

  • Tue 7

    Google Analytics: Deciphering Data for Business Growth

    May 7, 2024 @ 1:00 PM - 2:00 PM Enhancing Winery E-Commerce
    Virtual Event

    Demystify Google Analytics with a special focus on the latest version, GA4, including an overview of Google Tag Manager. Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for the […]

  • Tue 21

    Maximizing Sales with Google Ads Performance Max Campaigns

    May 21, 2024 @ 1:00 PM - 2:00 PM Enhancing Winery E-Commerce
    Virtual Event

    Maximizing Sales with Google Ads Performance Max Campaigns Tuesday, May 21, 2024 1:00 PM - 2:00 PM Unmask the effectiveness of Google Ads Performance Max campaigns, an advanced, AI-driven advertising […]

  • July 2024

  • Tue 2

    Utilizing AI for Winery Marketing Success

    July 2, 2024 @ 1:00 PM - 2:30 PM
    Virtual Event

    Utilizing AI for Winery Marketing Success Discover the transformative power of large language models like ChatGPT in wine marketing. In this session, discover the transformative power of large language models […]

  • August 2024

  • Tue 13

    Effectively Connecting with Millennial & Gen Z Audiences

    August 13, 2024 @ 11:00 AM - 12:30 PM
    Virtual Event

    Welcome to our Enhanced Webinar: Effectively Connecting with Millennial & Gen Z Audiences! Are you struggling to reach and engage with the younger generations online? Join us on Tue Aug 13 […]

  • July 2025

  • Thu 31

    Maximizing Impact–Best Practices for Hosting FAM Trips & Events

    July 31, 2025 @ 9:30 AM - 10:30 AM

    Thursday, July 31 · 9:30am EDT Join us for a dynamic and practical webinar focused on how to make the most of familiarization (FAM) trips and events. Whether you're planning […]

  • June 2026

  • Mon 22

    Working with the Trade: Building Stronger Relationships for Winery Success

    June 22 @ 9:00 AM - 10:00 AM

    Strong relationships with retailers, restaurants, distributors, and buyers are essential for getting your wines in front of consumers. In this session, we're bringing in expert voices from both the on-premise […]

  • July 2026

  • Thu 23

    Telling Your Story: Building Meaningful Relationships with Media & Creators

    July 23 @ 9:00 AM - 10:00 AM

    Strong relationships with media and content creators are essential for amplifying your winery’s story and reaching today’s engaged audiences. In this session, we’re bringing together Vicki Denig and Nicole Muscari, DipWSET, two expert […]

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The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy.

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