Top 5 Wine Consumer Engagement Strategies for 2020

Virtual Event
Virtual Event Virtual Event

Join Sandra Hess of DTC Wine Workshops, as she discusses Tasting Room & Direct-to-Consumer tactics to help your winery excel. This webinar is brought to you in partnership with our friends at the New York Wine & Grape Foundation and is sponsored by American National Insurance. Topics to be covered will include: Pre-Visit: Reaching new […]

Financial Strategies for Wineries & Vineyards After the Impact of COVID-19

Virtual Event
Virtual Event Virtual Event

Join Tony Sandonato, from Mengel Metzger Barr & Co. LLP, as he discusses important financial strategies to consider in the wake of COVID-19. About Anthony G. Sandonato As a partner in our tax department in the Rochester office, Tony specializes in a variety of areas, including corporate tax, business valuations and superior client service. A […]

Fireside Chat with Sam Filler and Special Guests

Virtual Event
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We invite you to join Sam Filler, members of our board of directors, and special guests - perhaps with a glass of your favorite New York wine - for an informal but informational online chat each month. If there is a silver lining as a result of recent events, it is that many of us […]

New York Wines Export Program 2020 Overview

Virtual Event
Virtual Event Virtual Event

A comprehensive look at the benefits of the NYWGF program, including information from successful exporters. Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation's Export Program. […]

Telling Your Winery’s Brand Story with Video

Virtual Event
Virtual Event Virtual Event

Learn about the importance of video and how to create moving and effective pieces, even while following social distancing protocol. Video is a strong storytelling tool. In a time of limited contact, it has been our view into the outside world, harking us back to a pre-COVID life while giving us hope for a post […]

Fireside Chat with Sam Filler & Special Guests

Virtual Event
Virtual Event Virtual Event

On July 23rd, we invite you to join Sam Filler, Executive Director, and Charlie Marshall, Board President - perhaps with a glass of your favorite New York wine - to learn more and ask your questions about the changes coming to membership. Thursday, June 23rd, 2020 from 4:00 PM to 5:00 PM Times have changed, […]

Budget Best Practices in a Struggling Economy

Virtual Event
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Exploring ways that wineries can identify opportunities to reduce expenses and increase cash flow. In these stressful times businesses are reviewing all expenses and revenue sources to figure out how to stay afloat. Join Liz Miranda, of Miranda Tax & Consulting for this hands on webinar. Liz will help us walk through an example of a […]

Fireside Chat with Sam Filler & Special Guests

Virtual Event
Virtual Event Virtual Event

We invite you to join Sam Filler, members of our board of directors, and special guests - perhaps with a glass of your favorite New York wine - for an informal but informational online chat each month. If there is a silver lining as a result of recent events, it is that many of us […]

WISE Community Forum – Tasting Room COVID-19 Challenges

Virtual Event
Virtual Event Virtual Event

Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different, and ever-changing COVID-related challenges. Things are constantly evolving, and we want to quickly share what we are learning […]

Best Practices for Winery Websites

Virtual Event

Join Sandra Hess for this hands-on seminar that will include one breakout session - so be ready to join in! About this Event Free for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50. This two-hour session will be a deep dive into the building blocks of the best winery websites. Join […]

WISE Community Forum – Tasting Room COVID-19 Challenges

Virtual Event
Virtual Event Virtual Event

Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different, and ever-changing COVID-related challenges. Things are constantly evolving, and we want to quickly share what we are learning […]

The Value of Premium Experiences in Today’s Times & Beyond

Virtual Event

This workshop is designed to help attendees learn key facets to consider when creating premium experiences at their wineries. “Experiences” has been the buzzword in tourism for the past 10 years, and the New York State wine industry has recognized the importance of experiential tourism for creating brand loyalty and driving wine sales at its […]

WISE Community Forum – Tasting Room COVID-19 Challenges

Virtual Event
Virtual Event Virtual Event

Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different, and ever-changing COVID-related challenges. Things are constantly evolving, and we want to quickly share what we are learning […]

Digital Mastery for Wineries: Email Marketing

Virtual Event
Virtual Event Virtual Event

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Email Marketing - October 27th / 1:00 PM to 4:00 PM Learn the elements of a strong email campaign including database, essential metrics, targeting and design tricks; this workshop also […]

Digital Mastery for Wineries: Social Media

Virtual Event
Virtual Event Virtual Event

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Social Media - October 29th / 1:00PM to 4:00 PM Social media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first […]

Fireside Chat with Sam Filler & Special Guests

Virtual Event
Virtual Event Virtual Event

Join us for a sneak peek at our new marketing plan and an update on how the new membership model and virtual seminars are progressing. About this Event Join us in October for a sneak peek at our new marketing plan and an update on how the new membership benefits and virtual seminars are progressing. […]

Digital Mastery for Wineries: Websites in 2020

Virtual Event
Virtual Event Virtual Event

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Websites in the year 2020 - November 3rd / 1:00 PM to 4:00 PM Now that your website has to do some heavy lifting – when’s the last time you […]

Developing and Managing Winery Loyalty Programs

Virtual Event

Join Sandra Hess for this hands-on seminar that will include one breakout session - so be ready to join in! About this Event Free for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50. This session will begin by defining what “Loyalty Management” means to your unique wine brand by asking: […]

An Update on New York’s Paid Sick Leave Regulations

Virtual Event
Virtual Event Virtual Event

Learn how to use HR best practices to comply with the new regulation and get your questions answered live! About this Event Beginning in 2021, almost all employers in New York State will be required to provide up to forty hours of paid sick leave to every employee. Now is the perfect time for employers […]

Funding Opportunities through the New York Forward Loan Fund

Virtual Event
Virtual Event Virtual Event

Learn how to access low interest loans specifically designed to help businesses reopen for business after the Covid-19 shutdown. About this Event This webinar will present information on acquiring capital for small businesses trying to recover from the COVID-19 and information for small agribusinesses looking for capital to expand. The New York Forward loan fund can offer […]

DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries

Virtual Event
Virtual Event Virtual Event

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels […]

DTC Metrics Intensive: Wine Club and Digital Metrics for Wineries

Virtual Event
Virtual Event Virtual Event

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels […]

Year-end Planning and Current Hot Topics

Virtual Event
Virtual Event Virtual Event

Learn tax planning strategies, tips for 2021 in light of Covid, the status of PPP loan forgiveness and more. About this Event We are happy to be welcoming Anthony Sandonato from Mengel Metzger Barr & Co. LLP back for our annual tax & finance year end webinar. During this session Tony will help clarify any […]

DTC Metrics Intensive: Virtual Tasting, Event & Phone Sale Metrics for Wineries

Virtual Event
Virtual Event Virtual Event

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels […]

Green for Grapes: Using Community Solar to Reduce Costs

Virtual Event
Virtual Event Virtual Event

Green for grapes! Join us to learn how community solar can reduce operating costs for winemakers and grape growers, hassle free. Learn how you can utilize existing locally-based solar farms to become more sustainable and reduce electricity costs. Community solar allows you to reap the benefits of rooftop solar without having to worry about installation […]

Year-End Inventory & Impact on Your Winery’s Profitability [Basic Webinar]

Virtual Event

Join Liz Miranda for this in-depth examination of how to calculate year-end inventory value, a direct driver of your profitability. About this Event Join Liz Miranda for this in-depth examination of how to calculate year-end inventory value, a direct driver of your profitability. Key Learning Objectives Will Include: Tracking costs by production center Includes examples […]

Fireside Chat with Sam Filler & Special Guests

Virtual Event
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Join us in January for update on new Grower Membership Tiers and the benefits provided within each. We will also talk about NYWGF's new marketing campaign roll-out plan. This is a great opportunity to share your ideas on how we can best shine a spotlight on New York's growers.

How to Create an Unforgettable Wine Brand

Virtual Event

Despite the pandemic, consumers continue to have access to quality wine from across the country. This is great news for wineries and wine drinkers—but it also presents a unique challenge: if there are numerous wineries within an hour of one another, how will consumers know which ones to visit? When shopping online, how will your brand stand apart from thousands of others? How will you attract and retain a steady stream of wine-loving customers? Wine consumers reward their favorite wineries with fierce loyalty—and Glenn will show you how to build a wine brand that creates raving fans who will support you for a lifetime.

New Tax Law & PPP Loan Updates Under the Consolidated Appropriations Acts

Virtual Event
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NOTE: This session was rescheduled from January 26th, 2021. This Basic Webinar will provide an update on recent changes in the deductibility of expenses related to PPP Loans. About this Event Recent legislation has changed things since our Year-end Planning and Current Hot Topics webinar in December. For example, the deductibility of expenses related to PPP were […]

Packaging and Paper Solutions for Wineries & Growers [Partner Spotlight]

Virtual Event
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Meet new Business Partner, Economy Products & Solutions, and learn more about the services they provide to the industry. About this Event Economy Products & Solutions has been serving the Finger Lakes Region for several years providing packaging and shipping supplies for various Wine Clubs. They look forward to growing relationships with other New York […]

Member Update: New York Wines Online Marketing Activities

Virtual Event
Virtual Event Virtual Event

Learn about the benefits and responsibilities for wineries participating in Tier 3 Membership. A detailed overview of BuyNewYorkWines.com About this Event New York Wine & Grape Foundation Tier 3 Members have the benefit of being featured in our Virtual Seminar series staring in late April. Our “New York Wines Online” program will host two events monthly, and we want to help […]

Climate Change and the Future of Sustainable Farming

Virtual Event
Virtual Event Virtual Event

A presentation by Dr. Brenda Ekwurzel, Director of Climate Science at the Climate & Energy Program at the Union of Concerned Scientists How is climate change affecting us today and over our lifetime? These are important questions for the wine community ask. Climate change has the potential to impact everyone in the wine supply chain […]

How Self-Distributed Wineries Can Leverage the Power of SevenFifty

Virtual Event
Virtual Event Virtual Event

Learn more about the platform where over 90,000+ on- and off-premise retail buyers search, discover, and place orders. About this Event This session will cover the ways in which self-distributing New York wineries can leverage SevenFifty’s trade database and marketplace to reach the nation’s largest trade audience of retail buyers and distributor partners. You’ll learn […]

Fireside Chat with Sam Filler & Guests

Virtual Event

Meet the capacity building partners who are providing education, tools, and consulting services to our members this year. The membership year is about to launch on April 1st. Do you know about our new capacity building programs that benefit members? Capacity building is not just about your ability to do business now, it is about […]

Exploring Oak: Introduction to Tonnellerie Berger [Business Spotlight]

Virtual Event
Virtual Event Virtual Event

All are welcome to this spotlight on new NWYGF Business Partner Tonnellerie Berger & Fils. About this Event Join Tiffany Eicholz, Business Development Manager, as she gives an overview of the new “phygital” (physical + digital) tasting process from Tonnellerie Berger & Fils. Thanks to this innovative process launched in March 2021, Tonnellerie Berger & […]

Wine Club Mastery [Enhanced Webinar Series]

Virtual Event
Virtual Event Virtual Event

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]

Wine Club Mastery [Enhanced Webinar Series]

Virtual Event
Virtual Event Virtual Event

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]

Wine Club Mastery [Enhanced Webinar Series]

Virtual Event
Virtual Event Virtual Event

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]

Wine Club Mastery [Enhanced Webinar Series]

Virtual Event
Virtual Event Virtual Event

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]

Fireside Chat with Sam Filler & Guests

Virtual Event
Virtual Event Virtual Event

Will New York Wine Tourism be the "Comeback Kid?" Preparing for upcoming tourism season and lessons learned during the pandemic year. For many wineries the 2020 Summer and Fall tourism season was the best they've ever seen. Was this Covid-related “blip” on the radar just that - a one time occurrence? How are wineries, and […]

Wine Club Mastery [Enhanced Webinar Series]

Virtual Event
Virtual Event Virtual Event

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]

Conducting a Winery Financial & Operational Analysis

Virtual Event
Virtual Event Virtual Event

Learn how to structure, review, and synthesize your winery data to build for success – without sacrificing compliance. Record keeping can be cumbersome and overwhelming, but it is necessary for compliance and tax purposes. What else can your sales, inventory, and other records tell you about the health and potential success of your winery? Yes, […]

Event Series Tasting Room Best Practices

Tasting Room Best Practices

Virtual Event
Virtual Event Virtual Event

The workshop focuses on the most prudent areas for increasing sales skills. About this event Tasting Room Best Practices: (6 hours of content over two, 3-hour sessions) Dates: June 15th and 22nd, 2021 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive […]

VineBalance RFP Information Session

Virtual Event
Virtual Event Virtual Event

The New York Wine and Grape Foundation seeks a consultant to update VineBalance as the basis for a new sustainability certification program for the New York grape and wine industry. To support this process, we will be holding an online information session on June 16, 2021 at 1pm/EDT. Click Here to Register Background: NYWGF is […]

Event Series Tasting Room Best Practices

Tasting Room Best Practices

Virtual Event
Virtual Event Virtual Event

The workshop focuses on the most prudent areas for increasing sales skills. About this event Tasting Room Best Practices: (6 hours of content over two, 3-hour sessions) Dates: June 15th and 22nd, 2021 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive […]

Fireside Chat with Sam Filler & Guests

Virtual Event
Virtual Event Virtual Event

Join us for a discussion about the lessons learned from the exciting Lodi “Modern Farmer Series” and how we can use them in New York. About this event One of the most popular sessions at this year's B.E.V. NY conference was “Telling Your Grower Story,” brought to you directly by Lodi Winegrower’s Dr. Stephanie Bolton. Today we welcome […]

New York Wines Export Program Overview

Virtual Event
Virtual Event Virtual Event

Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation's Export Program. Through a grant from the USDA's Foreign Agriculture Service (FAS) and the Market Access Program […]

Export Program Deep Dive: Western Europe

Virtual Event

Our Western Europe team at Think Drink Global had a great first year as our in-market representatives! Join us of TDG's overview of the European markets we're active in and what the opportunities are for each (on-trade / off-trade and what wines sell well). The UK, France, Germany, and Scandinavia will be covered. They will […]

Export Program Deep Dive: Canada

Virtual Event

Our Canada in-market representatives, Robert Ketchin & Melissa Stunden, will provide an overview of the Canada market covering topics such as COVID-19 impacts on wines sales and marketing tactics, US/Canada trade relations, how wines are sold in Canada & our partnership with the Liquor Control Board of Ontario, opportunities for US and NY wines specifically […]

Export Program Deep Dive: Japan

Virtual Event

Join us in welcoming our newest in-market representatives from the Asahi Agency based in Tokyo. The Asahi Agency will provide an overview of the Japanese market and introduce their expert Team including wine specialist & educator Takenori Beppu, J.S.A. Sommelier, WSET Level3 Advanced. Akiko Kurose, our lead strategic partner at Asahi Agency, will talk about […]

Export Program Market Overview: China, Hong Kong, Vietnam & So. Korea

Virtual Event

Our Asia-Pacific in-market representative, Matthew McFetridge, will provide an overview on the China, Hong Kong, South Korea, and Vietnam markets. Matthew will talk about the wine landscape in each market, what wines sell well, and discuss market-specific opportunities and challenges. Join us by clicking the Register button below! Click Here to Register

Small Packaging Upgrades that make a BIG Difference on the Shelf

NY
Virtual Event Virtual Event

Join us for this Business Partner Spotlight on Waterloo Container. About this event Get more bang for your buck (and your brand) with small upgrades and changes to your packaging that can drive DTC sales in a BIG way! In this presentation, Waterloo Container will offer helpful hints and recommendations for more effective customization, working […]

Top 5 Wine Consumer Segments & Sales Strategies

Virtual Event
Virtual Event Virtual Event

Join Sandra Hess and her team for the first in a three part series on "Direct Wine Sales Top Tools." About this event You are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools,” exclusively for New York Wineries. Register for individual sessions or the entire series! Webinar […]

Event Series Building a Corporate Gifting Program

Building a Corporate Gifting Program

Virtual Event Virtual Event

There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. Having a corporate gifting program for the holidays (and perhaps all year […]

Event Series Building a Corporate Gifting Program

Building a Corporate Gifting Program

Virtual Event Virtual Event

There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. Having a corporate gifting program for the holidays (and perhaps all year […]

Terraview: Technology Solutions for Viticulture

Virtual Event Virtual Event

Terraview provides a cloud-based platform that combines viticulture knowledge with machine learning and artificial intelligence. About this event Join PhillIp Garrison, Terraview's Regional Manager for North and South America, for an overview of this cloud-based platform that combines viticulture knowledge with machine learning and artificial intelligence to produce a self-learning, easy-to-use and intuitive operating system, exclusive for […]

SevenFifty for Importers and Producers: Portfolio Manager

Virtual Event Virtual Event

SevenFifty is an online marketplace and communications platform that helps producers and buyers connect in a modern world. About this event Is your winery listed on SevenFifty.com? If so, it is time to make sure your company, and your wine, is presented in the best light possible. New York wineries are invited to take a […]

The Efficient Vineyard: Improving the Bottom Line for Growers

Virtual Event
Virtual Event Virtual Event

One million vineyard acres across all sectors of the U.S. grape industry have large spatial variations in soil, vine growth, and fruit yield. Funded through the USDA-NIFA-Specialty Crop Research Initiative, the Efficient Vineyard project is a national effort to advance the use of precision viticulture in wine, juice, and table grape production. The disciplines of […]