WISE Academy – New York Wine & Grape Foundation

Mystery Shoppers Reveal Wine Tasting Room Trends in New York State

New York Wine & Grape Foundation November 30, 2022

The New York Wine & Grape Foundation is dedicated to supporting our members’ business development in a rapidly changing world. Along with the myriad of services and seminars we provide throughout the year, NYWGF is often able to take advantage of new opportunities that arise to benefit our members and the industry. In the Spring and Summer of 2022, NYWGF’s longstanding relationship with the WISE Academy resulted in the opportunity

Building Your Winery’s Corporate Holiday Gift Program

New York Wine & Grape Foundation March 22, 2022

This workshop will help you determine what type of Corporate Gifting program is right for your winery – and how to get started About this event Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success, it’s important to think through the details and plan early. Companies give gifts to enhance

DTC Metrics & Management Intensive

New York Wine & Grape Foundation March 22, 2022

The workshop will help you create and sustain a comprehensive digital strategy for your winery. About this event This intensive course provides a comprehensive overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage their DTC channels. This course, specifically for NYWGF Members, focuses on know how to evaluate team and individual performance in the sales channels to know how to spot problem

Tasting Room Best Practices – Essential Tools for 2022

New York Wine & Grape Foundation March 22, 2022

The workshop focuses on the most prudent areas for increasing sales skills. About this event The Tasting Room Best Practices Essential workshop from WISE, specifically for NYWGF Members, focuses on the most prudent areas for increasing sales skills in 2022. This includes raising the bar for your entire team with the WISE Triple Score – asking for the order, effectively presenting and selling the wine club, as well as collecting

Building a Corporate Gifting Program

New York Wine & Grape Foundation July 2, 2021

There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To

Building a Corporate Gifting Program

New York Wine & Grape Foundation July 2, 2021

Tasting Room Best Practices

New York Wine & Grape Foundation June 3, 2021

The workshop focuses on the most prudent areas for increasing sales skills. About this event Tasting Room Best Practices: (6 hours of content over two, 3-hour sessions) Dates: June 15th and 22nd, 2021 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for each day. The Tasting Room Best Practices workshop series