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New York Wine & Grape Foundation
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Building a Corporate Gifting Program

New York Wine & Grape Foundation August 18, 2021

There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To

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Building a Corporate Gifting Program

New York Wine & Grape Foundation August 17, 2021

There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To

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Tasting Room Best Practices

New York Wine & Grape Foundation June 22, 2021

The workshop focuses on the most prudent areas for increasing sales skills. About this event Tasting Room Best Practices: (6 hours of content over two, 3-hour sessions) Dates: June 15th and 22nd, 2021 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for each day. The Tasting Room Best Practices workshop series

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Tasting Room Best Practices

New York Wine & Grape Foundation June 15, 2021

The workshop focuses on the most prudent areas for increasing sales skills. About this event Tasting Room Best Practices: (6 hours of content over two, 3-hour sessions) Dates: June 15th and 22nd, 2021 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for each day. The Tasting Room Best Practices workshop series

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Wine Club Mastery [Enhanced Webinar Series]

New York Wine & Grape Foundation April 21, 2021

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for

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Wine Club Mastery [Enhanced Webinar Series]

New York Wine & Grape Foundation April 20, 2021

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for

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Wine Club Mastery [Enhanced Webinar Series]

New York Wine & Grape Foundation April 19, 2021

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for

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Wine Club Mastery [Enhanced Webinar Series]

New York Wine & Grape Foundation April 14, 2021

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for

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Wine Club Mastery [Enhanced Webinar Series]

New York Wine & Grape Foundation April 13, 2021

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for

Hand drawing a chart, graph stock of growth

DTC Metrics Intensive: Virtual Tasting, Event & Phone Sale Metrics for Wineries

New York Wine & Grape Foundation December 8, 2020

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life

Hand drawing a chart, graph stock of growth

DTC Metrics Intensive: Wine Club and Digital Metrics for Wineries

New York Wine & Grape Foundation December 3, 2020

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life

Hand drawing a chart, graph stock of growth

DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries

New York Wine & Grape Foundation December 1, 2020

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life

Digital Mastery for Wineries: Websites in 2020

New York Wine & Grape Foundation November 3, 2020

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Websites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM Now that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and

Digital Mastery for Wineries: Social Media

New York Wine & Grape Foundation October 29, 2020

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Social Media – October 29th / 1:00PM to 4:00 PM Social media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes

Digital Mastery for Wineries: Email Marketing

New York Wine & Grape Foundation October 27, 2020

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Email Marketing – October 27th / 1:00 PM to 4:00 PM Learn the elements of a strong email campaign including database, essential metrics, targeting and design tricks; this workshop also includes how to work with new considerations such as dark mode. This 3-hour workshop will