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Field Notes

News and Updates from the New York Wine & Grape Foundation

WISE Academy

Mystery Shoppers Reveal Wine Tasting Room Trends in New York State

The New York Wine & Grape Foundation is dedicated to supporting our members’ business development in a rapidly changing world. Along with the myriad of services and seminars we provide throughout the year, NYWGF is often able to take advantage of new opportunities that arise to benefit our members and the industry.  In the Spring and Summer of 2022, NYWGF’s longstanding relationship with the WISE Academy resulted in the opportunity

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Building Your Winery’s Corporate Holiday Gift Program

This workshop will help you determine what type of Corporate Gifting program is right for your winery – and how to get started About this event Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success, it’s important to think through the details and plan early. Companies give gifts to enhance

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DTC Metrics & Management Intensive

The workshop will help you create and sustain a comprehensive digital strategy for your winery. About this event This intensive course provides a comprehensive overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage their DTC channels. This course, specifically for NYWGF Members, focuses on know how to evaluate team and individual performance in the sales channels to know how to spot problem

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Tasting Room Best Practices – Essential Tools for 2022

The workshop focuses on the most prudent areas for increasing sales skills. About this event The Tasting Room Best Practices Essential workshop from WISE, specifically for NYWGF Members, focuses on the most prudent areas for increasing sales skills in 2022. This includes raising the bar for your entire team with the WISE Triple Score – asking for the order, effectively presenting and selling the wine club, as well as collecting

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Building a Corporate Gifting Program

There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To

wise academy text logo

Building a Corporate Gifting Program

There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To

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Tasting Room Best Practices

The workshop focuses on the most prudent areas for increasing sales skills. About this event Tasting Room Best Practices: (6 hours of content over two, 3-hour sessions) Dates: June 15th and 22nd, 2021 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for each day. The Tasting Room Best Practices workshop series

wise academy text logo

Tasting Room Best Practices

The workshop focuses on the most prudent areas for increasing sales skills. About this event Tasting Room Best Practices: (6 hours of content over two, 3-hour sessions) Dates: June 15th and 22nd, 2021 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for each day. The Tasting Room Best Practices workshop series

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Wine Club Mastery [Enhanced Webinar Series]

Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive a calendar notice from NYWGF for

Hand drawing a chart, graph stock of growth

DTC Metrics Intensive: Virtual Tasting, Event & Phone Sale Metrics for Wineries

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life

Hand drawing a chart, graph stock of growth

DTC Metrics Intensive: Wine Club and Digital Metrics for Wineries

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life

Hand drawing a chart, graph stock of growth

DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life

Digital Mastery for Wineries: Email Marketing

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Email Marketing – October 27th / 1:00 PM to 4:00 PM Learn the elements of a strong email campaign including database, essential metrics, targeting and design tricks; this workshop also includes how to work with new considerations such as dark mode. This 3-hour workshop will

Digital Mastery for Wineries: Social Media

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Social Media – October 29th / 1:00PM to 4:00 PM Social media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes

Digital Mastery for Wineries: Websites in 2020

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Websites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM Now that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and

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2024 NY Vineyard Report

The 2024 New York Vineyard Report provides detailed information on bearing acreage, grape varieties by AVA and region, as well as classifications by origin (vinifera, American, hybrid) and color.

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