Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Email Marketing - October 27th / 1:00 PM to 4:00 PM Learn the elements of a strong email campaign including database, essential metrics, targeting and design tricks; this workshop also […]
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Social Media - October 29th / 1:00PM to 4:00 PM Social media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first […]
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Websites in the year 2020 - November 3rd / 1:00 PM to 4:00 PM Now that your website has to do some heavy lifting – when’s the last time you […]
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels […]
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels […]
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels […]
Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]
Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]
Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]
Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]
Learn about all aspects of strategic wine club management, including club design, member acquisition and retention, metrics, and measures. About this Event Wine Club Mastery Series: (15 hours of content over five 3-hour sessions) Dates: April 13, 14, 19, 20 & 21 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. […]
Learn how to structure, review, and synthesize your winery data to build for success – without sacrificing compliance. Record keeping can be cumbersome and overwhelming, but it is necessary for compliance and tax purposes. What else can your sales, inventory, and other records tell you about the health and potential success of your winery? Yes, […]
The workshop focuses on the most prudent areas for increasing sales skills. About this event Tasting Room Best Practices: (6 hours of content over two, 3-hour sessions) Dates: June 15th and 22nd, 2021 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive […]
The workshop focuses on the most prudent areas for increasing sales skills. About this event Tasting Room Best Practices: (6 hours of content over two, 3-hour sessions) Dates: June 15th and 22nd, 2021 Time: 9:00AM to 12:00PM Please note that classes will be held on the above dates. Each class contains different information, and you will receive […]
Join Sandra Hess and her team for the first in a three part series on "Direct Wine Sales Top Tools." About this event You are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools,” exclusively for New York Wineries. Register for individual sessions or the entire series! Webinar […]
There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. Having a corporate gifting program for the holidays (and perhaps all year […]
There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. Having a corporate gifting program for the holidays (and perhaps all year […]
Join Sandra Hess and her team for the second in a three-part series on "Direct Wine Sales Top Tools." About this event You are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools,” exclusively for New York Wineries. Register for individual sessions or the entire series! Webinar #2: […]
Join Sandra Hess and her team for the final webinar in a three-part series on "Direct Wine Sales Top Tools." About this event You are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools,” exclusively for New York Wineries. Register for individual sessions or the entire series! Webinar […]
Planning for the future doesn’t have to be complicated or intimidating. Succession planning ensures that your assets will be used to benefit the people you choose and can lay the groundwork for the next generation to take the reins. In this session, participants will learn more about the right (and sometimes difficult) questions to ask […]
There are a variety of contexts in which wineries and vineyards may need a business valuation. These include for estate and gift tax reporting, estate planning, business succession planning, buy-sell agreements, purchase or sale of the business, and SBA loans. Join Anthony Sandonato, CPA/ABV, CVA, Esq. , Partner at Mengel Metzger Barr & Co. LLP […]
Join Anthony Sandonato, CPA/ABV, CVA, Esq. , Partner at Mengel Metzger Barr & Co. LLP for this Enhanced Webinar that will involve a discussion of different business model extensions for wineries, including ventures into hospitality, online sales platforms, and sustainability, with an emphasis on the financial considerations of these and other business model shifts. Discussion […]
Learn how to structure, review, and synthesize your winery data to build for success – without sacrificing compliance.About this eventNew for 2022! Record keeping can be cumbersome and overwhelming, but it is necessary for compliance and tax purposes. What else can your sales, inventory, and other records tell you about the health and potential success of […]
The workshop focuses on the most prudent areas for increasing sales skills. About this event The Tasting Room Best Practices Essential workshop from WISE, specifically for NYWGF Members, focuses on the most prudent areas for increasing sales skills in 2022. This includes raising the bar for your entire team with the WISE Triple Score – […]
In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business. Part 1 of 2-Part Series “Branding” is a word that pops up everywhere. But do you know what Branding means as it relates to the wine industry, and how you can use your Brand as […]
In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business. Part 2 of 2-Part Series Many small businesses fail to see a return on their marketing efforts because they don’t have a repeatable process in place to attract consumers to their products. Glenn will show […]
The workshop will help you create and sustain a comprehensive digital strategy for your winery. About this event This intensive course provides a comprehensive overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage their DTC channels. This course, specifically for NYWGF Members, focuses on know how to […]
This workshop will help you determine what type of Corporate Gifting program is right for your winery – and how to get started About this event Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success, […]
Learn how to navigate new digital marketing features, get found, build connections, and increase your wine sales. About this event Businesses increasingly rely on their online presence as the world continues to move into the digital age. This is especially true for wineries, which by nature are “social” businesses. Think about it -- wine is […]
Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new, like-minded consumer audiences. The 2-Part Consumer Journey Mapping Workshop Key Take-Aways include: Wine Consumer Journey […]
Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new, like-minded consumer audiences. The 2-Part Consumer Journey Mapping Workshop Key Take-Aways include: Wine Consumer Journey […]
In 2022, NYWGF's longstanding relationship with the WISE Academy resulted in the opportunity to provide ten winery members with a FREE Mystery Shopper analysis. From these results, WISE provided valuable intel to help us understand more about our overall industry strengths and areas of opportunities for sales growth. Join us as we discuss the results […]
Are you a winery owner or manager looking to capture hearts, palates, and memories with extraordinary guest experiences? Join us for a transformative workshop dedicated to creating unparalleled wine tasting encounters that will leave a lasting impression on your visitors. Review the standards of a quality guest experience with: Crafting Lasting First Impressions Storytelling that […]
Get ready for a virtual journey to help you boost your e-commerce game with Google Merchant Center: A Gateway to E-Commerce Success. Enhancing Winery E-Commerce: A Professional Workshop Series This series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series […]
Discover key strategies for enhancing your website's ranking on Google, utilizing the 80/20 rule to maximize impact with minimal effort. Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential […]
Demystify Google Analytics with a special focus on the latest version, GA4, including an overview of Google Tag Manager. Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital […]
Maximizing Sales with Google Ads Performance Max Campaigns Tuesday, May 21, 2024 1:00 PM - 2:00 PM Unmask the effectiveness of Google Ads Performance Max campaigns, an advanced, AI-driven advertising approach. Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital […]
Utilizing AI for Winery Marketing Success Discover the transformative power of large language models like ChatGPT in wine marketing. In this session, discover the transformative power of large language models like ChatGPT in wine marketing. Learn to streamline content creation, automate tasks, and harness AI as a personal assistant. We'll delve into prompt engineering best […]
Welcome to our Enhanced Webinar: Effectively Connecting with Millennial & Gen Z Audiences! Are you struggling to reach and engage with the younger generations online? Join us on Tue Aug 13 2024 at 11:00 AM EDT for an interactive online event where we will share tips and strategies on how to effectively connect with Millennial and Gen […]
Thursday, July 31 · 9:30am EDT Join us for a dynamic and practical webinar focused on how to make the most of familiarization (FAM) trips and events. Whether you're planning to host media, trade, or a combination of both, this session will provide the tools you need to succeed. Beth Cotenoff, DipWSET, and Marisa Jetter […]